Course Description

Learn how to build a marketing strategy and apply it in the digital world. Using a mix of interactive discussions and breakout exercises, you’ll explore all the tools available at your fingertips to bring your marketing strategy to life such as social media, SEO, content marketing, user experience, customer loyalty, automation, personalization, messaging and email, online and offline integration and data analytics.

Roman Fernandez

Roman has more than 20 years of experience in various roles, all contributing to his expertise in business strategy, digital innovation and venture building. To further support industries in mastering the digital transformation, Roman worked at Spielfeld in Berlin, a digital innovation hub created by Roland Berger and VISA. He also worked in product development at Ford Motor Company and Robert Bosch in the U.S., Germany, Austria, Brazil, China, Turkey and India. Roman also volunteers his time for non-profit and diversity projects in education in Detroit, U.S. and Cape Town, South Africa.